Williams Racing, a team founded by legendary driver Sir Frank Williams, has extended its partnership with life fitness, a fitness equipment supplier for sixth year in a row. This continuation of partnership with life fitness group, will, be aiding the team at William Racing to boost their mental as well as physical wellbeing.
Under the new extension drive the fitness studio at headquarters of the Williams Racing will be renovated and all the new equipment will be set up there to help the racers to train at their best.
Latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG®, will also be in the store for the fitness enthusiasts. The training facility will be used by Williams’ staff, including the team’s drivers, when onsite at the team’s base in Grove.
This upgraded facility is the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona, and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness. Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.
James Bower, Commercial Director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we are pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”
Frank van de Ven, Vice President International for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values. Innovation, excellence, world class engineering and performance are principles that are at the core of both organisations, and we are very proud to continue our relationship with a team with such a strong heritage in Formula One.”
Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”
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