Sports and entertainment agency Wasserman, which was founded by entertainment executive Casey Wasserman and represents thousands of athletes, coaches and social media influencers, has announced it is launching a new division dedicated to raising the visibility of women in sports and entertainment.

The company’s new arm, named The Collective, will seek to deliver strategies and ideas for talent and brands which will enable to focus on empowering and speaking to women.

“The Collective is the culmination of decades of successful work representing women and helping brands connect to women. We have both a responsibility and an opportunity to utilize our expertise and network to empower women. With the backing of all of Wasserman and Casey, the Collective’s aims to contribute to that goal while moving our industry forward, said Thayer Lavielle, executive vice president of the new department.

Separately, the Wasserman Foundation, also founded by Cassey Foundation, has committed one million dollars to fund charitable programs encouraging the growth and development of women in sports and entertainment.

Wasserman represents over 150 of the world’s most successful female athletes, including more than half of the US women’s national soccer team, which just returned from a victorious World Cup campaign in France, as well as 26 WNBA players and a number of female Olympians. Recent ESPY awards female athlete of the year winner Alex Morgan and World Cup top-scoring US midfielder Megan Rapinoe are both on the books at the agency.

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Jayita Sardar
Author

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

Write A Comment

seventeen − fourteen =

      SUBSCRIBE NEWS LETTER

By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.