The new studio of this ladies only concept is located in the city of Santarem and belongs to the franchisee Rosa Duarte, who is already a franchisee of Personal20 EMS studio, just a few yards away.
The franchisee, who opened her first business with P20 franchise in July 2022, has already great financial success, so intends to increase her investment in fitness and create synergies between the two brands.
Rosa Duarte chose Vivafit “because it is a 20-year-old brand, a premium service with proven results. A work team of excellence, committed to innovate services and marketing.”
In her quest for a second business and after much research and comparison, he trusted Vivafit for her second investment in fitness, not only because of the brand’s differentiation by being exclusive to women but also for the strong commitment to Pilates, and branded classes: S Barre by Vivafit and Yoga fusion by Vivafit and Burn it by Vivafit, and Vivafit goodwill in Portugal.
This new gym is the first to open from scratch as a Pilates Studio by Vivafit of Pilates Studio by Vivafit, which focuses on small group classes and Pilates personal training with machines.
The inauguration took place on the 15th of April in the presence of friends, family and the Pilates Studio and Personal20 team and featured a large party with live music. The franchising manager immortalized the inauguration of the new gym with a commemorative plaque in the presence of Pedro Ruiz and the rest of the Vivafit franchisor team.
Vivafit is a Portuguese franchise of ladies only gyms and the largest ladies only chain in Portugal. Vivafit has gyms in Portugal, Spain, India and Uruguay. Vivafit is celebrating this year its 20th anniversary.
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