The two wheeler market major company, HeroMotoCorp has announced to sign Indian Captain Virat Kohli as its brand ambassador.
According to the company’s statement, it has been confirmed that Virat kohli will be the face of the campaign designed for the new Xtreme 200R premium motorcycle.
The campaign coincides with the start of the nationwide retail sale of Xtreme 200R which is priced at RS 89,000 (Ex-Showroom Delhi), from tomorrow, it added.
Commenting on the development, Hero MotoCorp Chairman, MD and CEO Pawan Munjal said, Kohli represents the youth of today, which ‘Fears Nothing’ and aims for the pinnacle – characteristics that have always defined Hero.
“Brand Hero stands for trust, excellence and resilience – the qualities that truly personifies the charisma of Virat as a global icon,” he added.
On his association with the company, Kohli said, “Millions of young boys and girls of my generation have grown up riding Hero motorcycles and scooters and it is, therefore, a unique and special feeling to associate with this brand”.
Hero MotoCorp has had a long association with cricket, including being one of global partners of the International Cricket Council (ICC) in the past.
The company is currently the title sponsor of the Hero Caribbean Premier League, (Hero CPL) – the biggest T20 tournament in the Caribbean.