San Rafael, CA, October 6, 2021: VillaSport Athletic Club and Spa, the preeminent luxury family athletic club, today announced that Billy Malkovich has been named President.

Malkovich has nearly two decades of experience in senior management roles in hospitality and healthcare, working for private equity-backed groups as well as profit and non-profit organizations. After graduating from Arizona State University, Malkovich spent two years in Washington, DC as a senatorial aide. He then returned to Arizona to pursue his true passion—health and fitness—spending the next 12 years with Firebird Co., where he ultimately became CEO for their Mountainside Fitness, Core Concepts, and Fit Republic divisions. During his tenure, Malkovich drove the growth and repositioning of these businesses, overseeing site acquisitions, construction, and the strategic direction for sales and marketing. After leaving Firebird Co. in 2014, Malkovich spent two years managing 28 high-performance schools for Great Hearts of America, a network of tuition-free, in-person, and online public schools dedicated to improving education nationwide. He is currently Chief Operating Officer of RISE Services, overseeing multi-site, multi-state operations for a portfolio of companies in healthcare, technology, and real estate, with more than 4,000 employees across 150 locations.

Joseph Syufy, CEO of VillaSport, is thrilled to add this level of expertise to the VillaSport team. “Billy’s range of experience in both the hospitality and athletic club space could not be a more perfect fit for VillaSport. I am looking forward to working closely with Billy on the next chapter of VillaSport’s growth and success.”

About VillaSport Athletic Club and Spa:

VillaSport Athletic Club and Spa is a resort-style athletic club and spa designed from the ground up for the entire family. It offers a unique combination of luxury amenities, state-of-the-art equipment, innovative programs and value. VillaSport is a family-owned business with seven locations: Cinco Ranch, Cypress, and The Woodlands, TX; Beaverton, OR; Colorado Springs, CO; and San Jose and Roseville, CA. Headquartered in San Rafael, CA, VillaSport is proud to contribute to the communities it serves by supporting numerous local charitable organizations such as food banks, schools, health groups, and youth sports.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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