Women’s soccer is going through a paradigm shift these days. They reached another milestone yesterday. Wall Street Journal reported on Monday, women’s team generated more revenue in ticket sales than in men’s team after they won world cup in 2015.
According to audited financial report from US Soccer Federation, women’s game from 2016-18 accumulated around 50.8 million dollar compared with 49.9 million for the men. The ‘victory tour’ after their success in world cup enabled the women’s team to garner 1.9 million more than the men’s team in 2016.
The evidence in hand is also supporting the claim that women’ team is helping national federation to bag significant sponsorship revenue. US Soccer usually sells media rights and other sponsorship deals in bunch, not as individual matches. In recent commercial deals with Visa, Volkswagen, Secret deodorant, the women’s soccer team was a key perspective holder.
Women’s team has been struggling a lot recently to erase the pay gap between men and women’s team. According to the statement from soccer federation, the pay gap is due to the different between accumulated revenue in men and women’s sport. These newly surfaced statistics can help the women’ team with their ongoing battle against football’s governing body in America. The world cup 2019 in France is being played amidst that tussle.