In a major landmark partnership deal, The United States Soccer Federation (US Soccer) and Volkswagen of America sealed a deal of wort eight figures annually.
The German Carmaker will become the first ever presenting partner of the governing body as per the deal which was facilitated by Soccer United Marketing and runs till 2022.
With a prime objective of increasing fans engagement, adding more players, coaches and referees the soccer federation has call onboard Volkswagen. The company also seeks to augment the number female coaches in the US.
“Volkswagen will be one of the most active and visible partners US Soccer has ever had, providing us with additional resources for more programs that can impact and help develop the sport, while also allowing us to reach more fans of the game across the country,” said US Soccer chief executive and secretary general Dan Flynn. “We look forward to the next four years together as we drive towards our mission of becoming the preeminent sport in the United States.”
Under the partnership deal with Volkswagen, the car company will have install prominent in-stadium and training camp advertising for national team matches, when it will also feature heavily on US Soccer’s social media and digital channels.
“Our program is about helping to grow this great sport in the US,” added Scott Keogh, president and chief executive at Volkswagen Group of America. “The first step is making it easier for women to stay with the sport and pass on their wisdom and passion and love to the next generation of players. Soccer is the people’s sport and Volkswagen is the people’s car.”