Tottenham have signed a new shirt sponsor deal with AIA, worth of 320 million over eight years.

The life insurance company has been on Tottenham’s shirts since 2013, but the new deal is significant rise in revenue for the Champions league finalists.

It matches the reported 40 million euro per year deal Chelsea signed in 2015 with Yokohama tyres.

Manchester United’s seven-year deal with US car brand Chevrolet remains the biggest, worth about 50 million per year.

AIA will continue to appear on the front of the club’s men, women’s and academy team’s shirts until 2027.

Tottenham Spurs have recently opened their one billion euro stadium, much of which was paid for with loans.

Despite the cost, in April they announced a world-record profit of 113 million euro after tax for the 2017-18 season.

Earlier in July, Spurs paid a record 53.8 million euro for France midfielder Tanguy Ndombele, having not signed a player last season.

Asked if Spurs felt pressure to compete with their big-spending Premier League rivals, chairman Daniel levy said, “If I am honest, we don’t feel the pressure. Our view is wherever we can, we will prove the team.”



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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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