Toronto Raptors won their first championship title in the Game Six of National Basketball Associations last week. The match had a domestic viewership of 8 million in Canada.

The match where Toronto Raptors defeated Golden State Warrior is now being considered as the most watched NBA game in Canadian TV history.

According to the league, those figures contributed to the 56 per cent of the Canadian population who turned into some or part of this year’s NBS finals.

In total, the US and Canadian audience for the finals was up 11 percent on combined viewership for the last season’s championship series that saw the warriors defeat the Cleveland  Cavaliers to claim back-to-back championship.  Each of the series six games were in Canada’s top ten most-watched games this year.

Along with TV ratings, NBA’s merchandise sales also hiked to more than 80 percent from the previous record set when LeBron James helped lead the Cavs past the warriors in 2016, and more than 100 per cent up on sales following the Warrior’s sweep of the Cavaliers last year.


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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