Do you ever wonder about the necessity of sportswear? Like why to select the best company? Which company to select for reliable sportswear?

We always want to know about the difference between casual wear and sportswear.

So let’s start with what is sportswear.

Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Owing to its comfort, dry-fit finish and safety reasons, the sportswear is worn by most of the players, athletes, and gym-goers.

Now let us know why sportswear is important?

Sportswear is important because it absorbs sweats better than daily clothes. It is also important because it helps you to move easily. When you wear sportswear, you don’t have to worry if your clothes are gonna be ripped while you are doing splits because sportswear is flexible enough.

Now let’s move on to the top 10 sportswear companies.

The top 10 sportswear brands in the world have known their fair share of fame and have provided a chunk of brand value and inspiration for decades.

  • Nike

NikeCheap Chinese knockoffs excluded, this immensely popular brand is a class apart from the rest. From its inspiring tagline ‘Just Do It’ to its exquisite range of multi-bestseller sports equipment in which shoes being the most prominent. Nike is indeed ruling the roost. Aside from their sporty inclinations, their foray into fashion most especially hip-hop and the music industry has turned the market-tide in their favor.

Nike had small origins back in 1964 (when it was founded) but today its American youth styles, Air Jordans, and sports uniforms and gear spanning the spectrum of basketball, football, lacrosse, hockey, ice hockey, tennis, cricket, and baseball has propelled it to international stardom.

AdidasTheir distinct style statements alone have set them on the same success path as other major brands.

From leggings, jackets, pants, hoodies, and t-shirts to its lucrative forays onto FIFA’s sacred fields, Adidas has made itself truly memorable. Catering also to cricket, basketball, lacrosse, golf, tennis, gymnastics, skateboarding, running, and the ‘newly’ recognized Kabbadi, the brand has spread its roots far and wide; and then some.

UnderArmourWith a name as strange as it is catchy, Under Armour has stamped its competence in making casual and sports apparel and not to forget footwear.

From shorts, athletic shoes, pants, and leggings to t-shirts, hoodies, and jackets, Under Armour has proudly also entered the sports world of American-based soccer, basketball, and football. Having grabbed the youth crowd’s attention, this brand is making a mark in the ‘Major League’ club of sportswear brands.

  • DKS

Dick Sporting GoodsDick’s Sporting Goods is yet another American favorite that is spreading into the international market. With a simple name and popular products, the 1948-founded company has proven that it can step up its game in the face of competition.

With sponsorships ranging across several sports sectors – golf, basketball, running, soccer, and football – and their prominent sponsorship of the USA Team at Rio de Janeiro for the 2016 Summer Olympics, DKS has made multiple outstanding inroads into the world of sportswear.

PUMAGermany has not stopped with just one big brand when it comes to any marketable field. When Puma was founded back in 1948 by the brother of the man who created Adidas (namely Adolf Dassler), he must have had a goal to push his brands to the top of the success-ladder. Making products for fields like lifestyle, fitness, motorsports, training, golf, running, and football, Puma has also seen success when it comes to sponsoring footballers as well as football teams.

  • Skechers

SkechersPrimarily a footwear-oriented brand, Skechers is an American favorite that deals with performance-centered shoes for kids, men, and women. They have also started swimming in the lifestyle market. Skechers might have had its fair share of misspellings but have rarely gone unrecognized as an international sportswear brand.

  • Columbia Sportswear

Columbia SportswearNot only does this brand deal with footwear and outerwear, it has also proven remarkably popular in the sportswear sector. One of the more ‘historical’ brands out there – it was founded in 1938 by German Jews fleeing the wave of Nazi nationalism. Their products are one of the most affordable on the market, compared to bigger brands.

ASICSJapanese in origin, ‘Ashikkusu’ soon began to be recognized as ASICS. Since its founding in 1949, the company has grown in excellence, fame, and approval as newbies and professionals alike have turned to their sports equipment and footwear products on an expansive scale. ASICS is renowned for its health-oriented goals as a company and recognized for its early relationship with NIKE, which sold ASICS’s Onitsuka Tiger shoes in America in the ‘60s. With a neat set of subsidiaries and holdings in several sports-related sectors, ASICS has done quite well for itself. In fact, they have replaced Adidas as the official kit manufacturer for the Australian Cricket Team.

  • The Northface

The NorthfaceColloquially termed ‘Northface’, this brand has shown a wonderful rise in the sportswear ranks from its founding in 1968 to date. While little is revealed of its net income, its popularity across the world hints at it being a several-million-dollar outdoor products company based out of America. From sleeping bags, tents, and backpacks to outerwear galore – shirts, coats, fleece, shoes – Northface has climbed the mountain to greatness in the sportswear industry. Targeting the outdoor crowd more than anything ‘sports team’ oriented, the brand has carved a trusty niche for itself in the world of tough-use equipment.

  • Converse

ConverseEssentially a shoe company founded in the U.S.A., in 1908, Converse is on the same list of recognizable brands as Nike or Adidas. The style is no bar for this brand, renowned for an almost endless array of shoe designs for any and all purposes, from apparel and lifestyle to skating and casual trekking. Having had its so-called 15-minutes in the fast-paced world of NBA, Converse paired up with Nike to create a mega-trend on an international scale.

The sportswear world is a profitable one indeed, and as long as there are consumers eager to pursue fitness and sports our top-ten selections are sure to cater to their thirst for greatness and glory, on whatever scale.

Paayel
Author

Paayel is a correspondent at Sportz Business Magazine and pursuing Journalism from Lady Shri Ram college. She is an aspiring and passionate journalist, who is on her way to gain more knowledge and wisdom.

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