Tiger Shroff has joined the caravan of major Bollywood celebrities launching their own lifestyle brand.
The Bollywood actor Tiger Shroff who is known for his athletic stature and aesthetically developed body, has launched his own active clothing brand Prowl in collaboration with Mojostar.
At the time when the Indian youth are getting more inclined to the sports in the wake of shining sports industry as well as outstanding performance by the contemporary athletes both in international arenas as we as domestic ones.
Shrofff has exhibited/showcased his active wear brand Prowl’s range of active wear designed precisely for ‘Ready to Move generation’.
Mojostar which was founded in July 2017 is a joint venture of celebrity management firm Kwan Entertainment and Marketing firm Drama theatre. At its initial stage, the active ear products are designed, produced and sourced-in house with 60 percent manufacturing taking place in China and 40 percent in India.
Shroff has roped-in the active wear industry at a time when multiple existing brands expanding their collections in the segment of active wears such as Arvind Lifestyle Brands, Aditya Birla Fashion and Retail, Monte Carlo, Indian Terrain and Numero Uno entered the active wear segment.
After giving a number of action packed movies, Shroff has already defined the essence of fitness and style which goes altogether and taking the quotient more further, Shroff will try to grab youth with his brand new active wear brand.
Now, talking about the Bollywood celebrities, Shroff is not the first one to venture into an active wear Industry. As in 2016, actor Shahid Kapoor had also launched an athleisure wear brand targeting Indian youth.
Besides, actor and Virat Kohli’s wife Anushka Sharma tied up with Suditi Industries to launch her brand Nush, Indian cricket team captain Virat Kohli launched his own brand One8 in collaboration with German sportswear brand Puma. And above all, who does not know the ubiquitous lifestyle brand of Being Human!!
For now Prowl range of Active wear will be available at the brand website and amazon website where one can buy from wide range of T-shirts, Tanks, Shorts, Sweatshirts, joggers, Track-pants and compression wear at rupees 999.
Targeting an age group o 18 to 25 years of youth, Prowl will provide active wear for now and in near future will expand to other allied accessories such as footwear, gym bags and fitness accessories