The company declared the reason behind selecting Tiger Shroff as their face in India. “The actor perfectly emulates the brands’ values of toughness combined with style and that resonate with the youth of today,” reported Economic Times.
As part of the brand ambassador engagement, Casio will launch the campaign #ChallengeTheLimits across different social media platforms, TV channels, and digital and media outlets.
The Vice President of Casio India, Kulbhushan Seth stated, “Tiger Shroff is one of the most promising newcomers of this generation. Within a short amount of time span he has made a mark for himself and stands as a stylish youth icon. His spirit of constantly challenging himself, be it his fitness regime or portrayal of roles in in perfect alignment with the brand’s ethos.”
Tiger Shroff commented on his association with Casio India , “It feels great to be associated with a brand that is true reflection of my identity.”
Casio India’s most recent offering of the range includes Carbon Core Guard structure that protects modules with a carbon-fibre reinforced resin case. This new technology makes the G-Shock watches tougher than before.