The PGA tour of Golf has announced a new multi-year marketing partnership with leading computer software company Adobe.
With the announcement of the deal, it will make California based software giants as the official document platform as well as official digital experience platform of the US Circuit.
As a part of the partnership deal whose financial terms have not made in public, Adobe will be seeing running an advertisement campaign titled as ‘PDF Like A Boss‘ during the coverage of this week’s Honda Classic In Florida by channels like NBC and Golf Channel.
Adding more fan engagement events, there will be more promotional activities which will run during select tournaments throughout the year.
“The PGA Tour is proud to partner with Adobe as a leader in delivering compelling, relevant digital experiences at each step of the customer journey,” said Brian Oliver, the tour’s executive vice president of corporate partnerships.
“We are excited to work with Adobe to continually improve our digital experience and to work with the Golf Channel and NBC to deliver new and innovative advertising applications that communicate Adobe’s messages to viewers across our season.”