The most popular support accessory types are belts, wraps, straps, supports, and performance monitors. Other accessories, including sippers, towels, mats, music players, and more, are utilized afterward during the recovery or leisure phase. Some of the most popular types of gym accessories are those that are designed to support certain body parts, such as the wrists, arms, waist, back, and spine. While performing demanding workouts like weightlifting or deadlifting, the constrictions in the muscles & tightening of the areas of support assist the customer to conserve energy and maintain the proper angles and posture.
They also lessen muscle strain, which helps to prevent injuries and post-workout tiredness. Consumers’ involvement in health & fitness activities has significantly increased in recent years, particularly in the wake of the pandemic. Many customers participate in these activities because they want to be active and live a healthy lifestyle, while others do so because of work obligations. The bulk of gym accessory buyers is professional bodybuilders, models, actors, and numerous social media celebrities that are involved in the fitness industry.
They utilize these products mostly because they need to be careful about how much they exercise and how they exercise because little errors could result in injuries. Gym accessories that offer support and form correction assist in preventing such errors. By wiping off the surplus sweat, other accessories such as towels and wipes assist the user feel revived after the activity
COVID-19 Impact Analysis
Earlier, home exercise was a practice reserved for beginners. However, current events have forced everyone to undertake workouts at home using a variety of accessories that are both financially and spatially manageable. Moreover, due to the pandemic, people are now more aware of health issues and obesity, which has increased the demand for gym accessories. Due to the outbreak of COVID-19, some testing laboratories were granted the ability but were constrained to adhere to social segregation and had less material and staff available. This boost in sales is anticipated to continue in the post-COVID-19 scenario due to the pandemic’s pervasive effect on consumers’ attitudes regarding health and wellbeing.
Market Growth Factors
Strength Training Is Becoming An Evolving Trend
Young people, fitness experts, and athletes are becoming more and more interested in strength training machines in the gym equipment market. Strength training improves insulin sensitivity, cardiovascular stability, bone strength, and neuromuscular growth. The need for strength training equipment is rising as a result of rising health awareness and the incidence of lifestyle disorders like obesity, diabetes, obesity, and cancer among adults. The need for strength training equipment is rising as consumer awareness of health issues grows. Demand for high-quality, easy-to-install home workout equipment will rise as the virtual fitness industry expands.
Presence Of User-Friendly Accessories
In order to produce less complex and user-friendly devices that will enhance the complete consumer experience, equipment manufacturers are also highly investing in research and development (R&D) activities. Governments in developed, as well as emerging nations, are putting forth various healthcare initiatives to increase public awareness of fitness-related issues, which is also assisting in the acceptability of these accessories, particularly among young people. The market is anticipated to grow even further as a result of additional reasons like rising consumer buying power, the development of wearable technology that may connect to fitness equipment, and the availability of effective online shopping channels.
Market Restraining Factors
Imbalanced Diet Of Individuals
As going to the gym results in intense exercise, which typically increases the urge to eat more and more. It becomes more challenging for people to resist the cravings and attraction to eat, especially junk food because it makes them feel fuller faster. This causes a disruption in the diet because, depending on the final result of the workout, one is required to consume a specific quantity and type of food. It goes without saying that joining a gym is not an easy experience because one has to push themselves beyond the physical limits and step outside of the comfort zone.
End User Outlook
By end user, the gym accessories market is classified into home; apartment; health club/gym; hotel; corporate office; and public institution, hospitals & medical center. The home segment acquired a significant revenue share in the gym accessories market in 2021. Due to their busy schedules, millennials and the elderly are adopting healthy habits and choosing to exercise at home. In addition, women in developing nations exercise regularly at home to preserve their physical well-being and physique. The demand for home gym equipment is being driven by these trends and thus, market in this segment is expected to expand.
Distribution Channel Outlook
On the basis of distribution channel, the gym accessories market is divided into supermarkets and hypermarkets, specialty stores, online sales channels and brand outlets. In 2021, supermarkets/hypermarkets segment generated a substantial revenue share in the gym accessories market. This is because of wide range of products available in supermarkets/ hypermarkets. Also, supermarkets are widespread over almost all the local areas near the houses of consumers. The ease of buying any product these supermarkets/ hypermarkets offer, the sale for gym accessories in this segment is rising gradually.
Based on type, the gym accessories market is segmented into ab straps, belts, wrist wraps, heart rate monitor, blood pressure monitor, exercise balls and others. The blood pressure monitor segment covered a substantial revenue share in the gym accessories market in 2021. Using a sphygmomanometer, often known as a blood pressure monitor, blood pressure is measured. It consists of a monitoring device that gauges the pressure inside the inflatable cuff that is put around the arm, roughly level with the heart. Systolic and diastolic pressures are measured by the monitor.
Region wise, the gym accessories market is analyzed across North America, Europe, Asia Pacific and LAMEA. The Asia-Pacific region led the gym accessories market with the highest revenue share in 2021. Some of the main contributors in the region are Japan, China, Australia, India, and South Korea. Due to the increase in weight reduction services and the significant interest in personalized training regimens, there is a greater demand for personal trainers and fitness instructors. There is an increasing need for trainers with a specialized understanding of safe and efficient fitness routines for senior persons as baby boomers actively focus on their health.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include ANTA Sports Products Limited, Core Health & Fitness, LLC, Life Fitness, Coulter Ventures, LLC (Rogue Fitness), Eleiko Group AB, Concept2, Inc., iFIT Inc., JERAI Fitness Pvt Ltd., Hammer Sport AG, and Body Solid Incorporated.
Recent Strategies deployed in Gym Accessories Market
Partnerships, Collaborations and Agreements:
Apr-2022: Life Fitness came into a partnership with Myprotein, a leading sports & nutrition brand. The partnership aimed at keeping people active with a wide range of cardio, group training, strength, and home gym equipment products. The partnership had multiple points of interaction with customers both digital and offline whilst also enabling them to sample the products and experience the fitness products.
Mar-2022: Eleiko partnered with BeaverFit, the leading global manufacturer of outdoor fitness and military human performance solutions. From this partnership, the companies aimed to bring improved outdoor training abilities to the latest as well as existing consumers. This partnership would make Eleiko a distributor for BeaverFit outdoor training and storage solutions across the EU, UK, and US as well as representing BeaverFit as exclusive distributors in the Nordic regions.
Jun-2021: Life Fitness partnered with PEAR Sports, the leader in smart, digital coaching technology. Under this partnership, Life Fitness would expand its digital fitness solutions with AI-driven, digital coaching tools designed with PEAR. The latest applications would optimize engagement, make the exerciser experience richer and more rewarding, and ultimately, empower people to reach their health goals.
Jan-2021: Concept2 came into a partnership with ArrowXL, UK’s leading 2-man delivery company. Under this partnership, ArrowXL would handle the delivery of the company’s product range to households in the UK.
Product Launches and Product Expansions:
May-2022: Core Health & Fitness introduced Schwinn X and Z, the next generation of indoor cycling bikes. These bikes were manufactured with authenticity and inspiration in mind and give instructors the freedom to create tailored classes that make their vision come to life while delivering the authenticity riders demand.
Acquisitions and Mergers:
Jun-2022: Core Health & Fitness completed the acquisition of Jacobs Ladder, the leader in ladder climbing fitness offerings. The acquisition would enable Jacobs to emerge as a natural extension of Core’s business model. Under this acquisition, the company would provide Jacobs with the funding and distribution to scale its business.
Apr-2022: Core Health & Fitness took over Wexer Holding, a leader in digital health and fitness offerings. By this acquisition, Wexer would get the funding to scale its business to consolidate the digital fitness sector and drive digital adoption of the health club sector worldwide.
Jul-2021: iFIT Health & Fitness took over Sweat, a leading platform for women’s health and fitness. The acquisition focused on expanding iFIT’s presence in the world’s digital fitness market and accelerating the company’s delivery of best-in-class interactive fitness experiences for customers globally.
Sep-2020: Eleiko completed the acquisition of Melanders Verkstad AB, a machining and steel specialist. This acquisition would strengthen Eleiko production capabilities and adds additional expertise as the company continues to invest in growth. In addition, the company would get the opportunities to leverage synergies in production and product development.
May-2022: ANTA expanded its geographical footprint in the Philippines by launching its largest flagship store yet in Metro Manila at SM North EDSA Annex. The expansion would enable its patrons to shop a wide range of running, basketball, sportstyle, and women’s footwear and apparel. The store has covered sportswear for daily grind at the gym to lifestyle pieces perfect for everyday wear.
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.