San Diego, California, USA; FISA, the only trade organization exclusively representing fitness industry suppliers, has appointed Sal Pellegrino as its new Executive Director. He replaces David Dinerman, who led the organization since its inception in 2000.

Mr. Pellegrino joins FISA with a 40-year career in the fitness industry. He most recently served as the Senior Manager of Strategic Accounts with Precor. His previous roles included owning and operating a chain of Nautilus fitness centers and serving as a key executive at leading global organizations, including Les Mills International, Stairmaster, and Core Health and Fitness.

Donna Lins, Vice President of Sales at Iron Grip and President of the FISA Board of Directors, had this to say, “the breadth of Sal’s experience as a club owner and Senior Sales Executive with several key equipment manufacturers, his extensive contacts at all levels and his ongoing involvement with FISA, makes him a great fit.“

Scott Sechrest, founder of AthliOS, who led the executive search shared his thoughts on the hire as follows: “Sal’s reputation precedes him. He is such a positive influence in every way. His ability and willingness to share and present information, whether one-on-one or as a featured speaker at trade events, and his ability to form alliances with other groups is valued in all corners of our business. We’re lucky to have him lead FISA into our next phase of growth.”

Mr. Pellegrino, who during the COVID lockdown created over forty fitness industry videos addressing the hardships of fitness facility operators and suppliers, which were watched by tens of thousands around the globe, shared his enthusiasm for his new role; “Call this chapter two of my career. This is a great opportunity to give back and serve the health & fitness industry while managing FISA’s appointment-based events and its annual research report on fitness equipment sales and trends. I’ll make it a priority to explore alliances with other organizations and extend FISA’s reach.”

About FISA

The Fitness Industry Suppliers Association is a 501(c) 3 non-profit organization that provides market intelligence and unique events that enable our members to better understand the fitness sector and meet the needs of fitness facilities and their members.

FISA was founded in 2000 when a small group of manufacturers agreed to work together to improve business relationships with their customers and each other. Suppliers of all sizes participate. They include manufacturers of traditional exercise and functional training equipment, software products, EFT service companies, providers of capital equipment, support services such as marketing, personal training software, testing services, and exercise programming.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Sportz Business is a vivid one stop online source protracting all the exclusive affairs of the Sports Goods & Fitness Industry. We have well accomplished on delivering expert views, reviews, and stories empowering millions with impartial and nonpareil opinions. Sports, Fitness & Wellness has become an inexorable part of our daily lifestyle and with Sportz Business expertise, millions of intriguers everyday are finding for itself a crony hangout zone.

Write A Comment

4 × 1 =


By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.