The British fashion Retail Company Superdry announces its venture into the Sports athleisure category under a brand name of SuperdrySport.
In order to tap the ever-rising fitness wear market in coming years, The Cheltenham- based fashion retailer mulls to rope in Indian Market by opening more than 50 stores in a span of 3 years.The Fashion brand is all to set to break the ice by opening a brand new exclusive sport wear store in India that will cherish technical sports gear, athleisure, great design and Outstanding Craftsmanship at DLF Promenad, Delhi.
Ranging from technical gear to Workout essentials, SuperdrySport offers everything from active wear, athleisure and sportswear.Blending fashion statement with the high performance wear, SuperdrySport gets its athleisure precisely engineered suiting for all set of athletic persons. In technical terms, in order to deliver sheer comfort and longevity, Geometry and Pop grid structures are complimented with layered mesh weaves. The 1076 square feet spaced outlet of brand Superdry is all set to unfurl the new collection of athleisure which will be keep evolving with the seasonal changes.
It will be interesting to see how fashionista millennials are going to take a new avatar of this british fashion company.