Bollywood actor Suniel Shetty has reportedly made an investment in SQUATS, a fitness startup. The Pune-based company is his second endeavor of this kind. Earlier he made an investment in a men’s grooming startup called Beardo.

SQUATS started journey on Facebook as an online community providing solution to the challenges of fitness community in 2016. The current worth of SQUAT is estimated at 350 crore. The startup now claims of over 70,000 fitness transformations. Their community has over 500,000 members. Their mobile app, Fittr has been downloaded 200,000 times since its inception in September of 2018. The cumulative revenue of the company has touched 8.5 million.

Jitendra Chouksey, the founder of the company said, “Suniel has continuously has set new benchmarks in his acting career, business and fitness. His success across domains is driven by the clarity of his vision. Even at 58, he is fitter than most people in their mid-20s. This coming together of mutual synergies is testament to the strength of our company’s result-oriented approach to fitness.”

The actor commented on the venture saying, “In today’s time, when all kinds of false information about fitness is common, there is a critical need for companies like SQUATS, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training.’ I truly believe in the vision and approach of its founding team, and its future growth potential as India’s preferred fitness brand.”


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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