StepSetGo, one of India’s fastest-growing fitness application, emerged as a winner in a mega hackathon organised by the government of India. The Digital India AatmaNirbhar Bharat Innovation Challenge was an app innovation challenge that was announced by Prime Minister Narendra Modi on July 4th, 2020 and it saw participation from over 6,940 tech entrepreneurs and start-ups across the country. The objective of this initiative was to identify the best Indian Apps that are already being used by citizens and have the potential to scale and become world-class apps in their respective categories. StepSetGo was the winner in the health and fitness category.

bazaar StepsetgoStepSetGo is a bootstrapped startup launched in January 2019 by Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai. With the idea of building a fitter community, it rewards users simply for staying fit. StepSetGo has become a trendsetter and has taken over the fitness market boasting the highest app engagement in the health and fitness category on the Indian PlayStore. With over 6 million registered users StepSetGo is one of the market leaders in the fitness rewards space.

friends StepsetgoTalking about the win, Shivjeet Ghatge, CEO & Co-founder, StepSetGo says, “We are thrilled to have won this challenge and would like to thank the government and our Prime Minister for providing a platform to start-ups to showcase their innovation to the world. It is a proud moment for StepSetGo to have built a product that is loved and used by over 6 million users. For us, this is only the beginning, we have numerous new innovative solutions lined up for our existing and new users and hope to be the catalyst for the fitness revolution that’s about to ignite in India.

About StepSetGo:

StepSetGo is a fitness rewarding platform that believes in providing constant motivation to its users for leading a healthier life. The app takes into consideration the number of steps one has walked over the day and rewards users with SSG coins that can be redeemed in the Bazaar (in-app marketplace). With over 6 million-plus registered users, SSG is one of the market leaders in the fitness space. The app has collaborated with leading brands like Bajaj Avenger, Xiaomi, Boat, Skechers, Puma, and Decathlon among others to reward its users and encourage them to stay healthy.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


A Journalist who has been working for B2B segment for almost half a decade. He has developed a knack of writing deliberate reports on indigenous market leaders across different sectors like health, fitness and sports goods manufacturing. He developed a discrete interest in covering business reports including business events, expos, and trade fairs.

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