Star Cement, one of the biggest cement manufacturers of the eastern India has announced Hima Das as the brand ambassador of their premium brand of East India.
Hima Das who is also known as ‘Dhing Express’ will now be a part of all Star Cement Campaign across all channels.
The campaign not only focuses promoting the association of Hima Das with the Star cement but also inspire youth especially from the eastern state of Assam.
At such a young age off 18 years, Hima made the history by becoming the first Indian athlete to win a gold medal at the World Level. Extending ahead her winning spree, Hima ha also won the women’s 400m at the IAAF world under-20 championship in Finland followed by three podiums at the recently concluded Asian games in Indonesia.
At the announcement of the association, Star Cement CEO, Sanjay Kr. Gupta said that the Arjuna awardee Hima hails from Dhing, Assam and as North-East is very close to the heart of Star Cement family, we are thrilled to associate with one of the most shining Stars of this region.
“At Star Cement, we believe that the North-East region is a land of great sports talent, which has the power to inspire others & change lives and Hima is an iconic example of this. At Star Cement we also believe in continuously empowering people to live their dream of building a strong house and hence change life for the better. Hence the association with Hima has been so natural to us. Hima is also a symbol of strength and tenacity and we are hopeful that Hima will bring more laurels for the country in the future and we at Star Cement take pride in supporting her in this endeavor,” Gupta added.
Commenting on this association Hima said “I feel extremely proud to join the Star Cement family and be a part of this great brand having deep roots in North-East. The relationship is also natural for me as I am building my house at Nagaon and I had already chosen Star Cement for the construction even before any discussions about an association with the brand. I would like to thank Star Cement for supporting me in my onward journey and I hope that the campaign will inspire youth in the region and promote sports in a big way.”
Star Cement Ltd. (SCL) is one of the leading cement players in east India cement market. The company is producing more than 4 million tons of cement a year and has increased its market share in North-Eastern market despite stiff competition. Company’s flagship brand Star Cement is the largest and one of the most trusted brand in North-East India. The brand has also established a strong footprint in new markets like Bengal and Bihar in a very short time.