Sportito, a major European fantasy sports platform forayed into Indian market. They registered phenomenal response from sports enthusiasts of the country. According to the press statement released by the company, they received 500 registrations within the first two hours of operation.
This move comes as part of a global expansion strategy in the wake of ICC World Cup 2019.
Sportito was eyeing India’s thriving sports market for a long time. Fantasy sports industry in India showed the promise of rapid growth in future. According to KPMG 2019 report, the number of users went by over 25 times from June 2016.
Sportito India is currently stressing on cricket. They have international and domestic cricket challenges. It has football as well. Kabaddi and Basketball launching are underway. Indian fans can play fantasy sports on Sportito and enjoy a fun version of the popular managerial game. There will be options of collecting virtual coins which can later translate into bonus.
Currently, India has more than 20 million fantasy sports users. The number is expected to grow up to 100 million by 2020 with a staggering 89 percent of users play fantasy sports at least once a month, 71% of the respondents play fantasy cricket with 85% being mobile users.
The fantasy game platform features some interesting traits. The players are free from salary cap restrictions, allowing them to choose the top players without having to worry about the budget. Users can utilize the real time data to track their teams live, courtesy to the partnership with Sportradar, the global data provider.
The CEO of Sportito, Riccardo Mittiga commented, “The Indian market is the fastest-growing fantasy sports market in the world, and for us was a natural decision to launch our innovative site in this market aiming to be the number one platform with the best experience ever. We’ve asked our community which new sports they would like to play on Spotio, the answer was cricket and we did it. We are consumer-oriented company and our team is doing our best to become the first choice in the hearts of fantasy players.”