Sony to broadcast Tokyo 2020 Olympics exclusively in the Indian subcontinent


Enriching their media rights bucket, Sony Pictures Network has added has bagged media rights of the upcoming Tokyo 2020 Olympic Games. After the announcement of the deal, this multi-channel sports network will be an official an exclusive broadcaster of the Tokyo 2020 Olympic Games in the Indian Sub-continent.

The sealing of the deal which is going to be announced very soon reaches at around $12 million.

Incumbent Star Sports which had paid $20 million for the 2016 Rio Olympic Games, as reported by earlier, had declined to exercise its first right to renew the media rights deal as the IOC was seeking a premium over the last values. The broadcasters were not ready to match the $20 million figure either.

There has been news reported in media, then the earlier incumbent Star Sports which has paid whopping $20 million for the 2016 Rio Olympic Game declined to renew their term with the IOA.

Other reason like a dull response from the advertisers has also demotivated the zeal of buying media rights value in India. However, a phenomenal excellent performance of Indian athletes and a relatively lesser favorable deal led the Sony Network India to seal the IOC deal.

The IOC-Sony deal will also include the broadcast rights for the 2018 Summer Youth Olympic Games in the Argentine Capital of Buenos Aires from October 6 to 18.


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