Sky sports will partner with Channel 4 to makes England’s bid to lift the Cricket World Cup available for UK viewers to watch.

England overcame Australia at Edgbaston to secure a final place against New Zealand at Lord’s on Sunday 14th July. It is the first final England has reached on home soil since 1979 and Sky Sports coverage of the match will be available free to air via Channel 4.

Viewers will be able to enjoy Sky Sports coverage from 9 am as England try to lift the Cricket World Cup for the first time. Coverage will move to more 4 from 1.15 pm when the F1 British Grand Prix takes place, reverting to Channel 4 after the race has finished. Live coverage from Lord’s will also be available on Sky One.

Sky’s UK and Ireland Chief Executive Stephan van Rooyen said, “England in the final on home soil is huge moment for sport in this country and we are proud to be the host broadcaster.

“Thanks to our strong relationship with Channel 4, we are partnering to make the game available to everyone, so the whole country can get behind England, and be a part of a special national sporting event.

Channel chief executive Alex Mahon said, “This is fantastic news for cricket fans and the nation.

“This Sunday is massive day for British Sport with England tantalizingly close to lifting the Cricket World Cup for the first time and Lewis Hamilton setting his sights on his seventh win of the season at Silverstone-all live on Channel 4.”

Jayita Sardar
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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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