Indian shuttler, PV Sindhu found her place among the world’s highest paid female athletes. Serena Williams seize the top place.

On Tuesday, with total earning of 5.5 million dollars, Sindhu is tied for 13th place in the highest-paid female athlete 2019 list released by Forbes on Tuesday.

Forbes said about Sindhu in their statement, “Sindhu remains India’s most remarkable female athlete. She became the first Indian to win the season-ending BWF World Tour Finals in 2018.”

Serena Williams, the tennis doyen was on the top of the list with a total earning of USD 29.2 million dollars. Forbes said, 37 years old Williams plans to play through at least next year but it is already planning her next act with a clothing line, ‘S by Serena’ and designs to launch jewelry and beauty products lines by the end of 2020. She also built a venture portfolio worth more than USD 10 million.

On the second place, there is Naomi Osaka, who won the 2018 US Open, defeating 23-time Grand Slam Champ Williams. She has total earning of USD 24.3 million.

Forbes said its earning tally looks at prize money, salaries, bonuses, endorsements and appearance fees between June 2018 and 2019. There are female athletes who made at least USD 5 million during that time period; for comparison roughly 1,300 male athletes will hit that this year.

Forbes also stated that female tennis players are more likely to be better off than other female players in other sports. Gender pay gap in soccer, softball and basketball is more prevalent, the report says.

But the situation is changing slowly, recently lots of marketing opportunities for opening up for female athletes. The exponential growth of social media platforms helped to boost that, according to Dan levy, who heads up the Olympics and female athletes division a Wasserman.

Pro athletes now have a way to connect with their fans that don’t rely on network TV to build a fan base and connectivity to the consumers that brands want to reach, levy says.

Source: PTI

Jayita Sardar
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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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