This is for the first time that a weightlifter has been made as the brand ambassador of any corporate figure.

satish kumar

Commonwealth gold medallist weightlifter Satish Kumar Sivalingam has been signed up as the brand ambassador by the ‘A Square Garments’ for its Dumbell brand fitness wear in a move to make itself global entity with a JV partner.

This will be for the first time that any Indian wrestler has been beckoned as the brand ambassador of any product. Adding ‘Dumbell’ it will be the second brand that the weightlifter Shivalingam will be endorsing after iSteel TMT Bars owners by Viki Industries.

“It was our T-shirt that Sivalingam wore at the Commonwealth Games and won the gold medal. Now we have formally signed him up,” Abishek Rengasamy, Founder and Chairman of A Square Garments told reporters.

Adding more inputs, he said,” India’s active fitness wear segment is worth Rs 6000 crore per annum and is expected to double-digit growth.

“It is not easy to get brand endorsement deals for weightlifters as the sport is not very popular,” Sivalingam told IANS.

Speaking about the products that champion weightlifters can promote, Harish Bijoor, a brand expert, had earlier told IANS: “The general imagery of a weightlifter and also that of a wrestler is that he is strong and powerful.”

With a plan to open 70 stores overseas, Rengaswamy informed that a Dubai-based Fincorp Global Holdings has picked up a minor stake in the fitness wear company and invested a sum of $2 million.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Sportz Business is a vivid one stop online source protracting all the exclusive affairs of the Sports Goods & Fitness Industry. We have well accomplished on delivering expert views, reviews, and stories empowering millions with impartial and nonpareil opinions. Sports, Fitness & Wellness has become an inexorable part of our daily lifestyle and with Sportz Business expertise, millions of intriguers everyday are finding for itself a crony hangout zone.

Write A Comment

14 − 14 =


By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.