French footballer Kylian Mbappe has been named as thee official brand icon for the Luxury watch brand Hublot.
The decision of making Mbappe brand ambassador of luxury watch brand has been taken in the wake of dropping Usain Bolt by declining any fresh renewal of the deal with the Olympic legend.
Erstwhile, Swiss Luxury Watch Brand has been endorsed by the legends like Brazilian football icon Pele, World Boxing Champion CGG, Basketball superstar Dwyane Wade and the latest iconic sprinter Usain Bolt.
As a part of thee deal with Mbappe, the Luxury watch brand has tied to bring on board new generation of talent in its partnership by signing up with the most youngest successful footballer of French national football team as well as Paris Saint Germain.
Kylian is the first current footballer to represent the brand. He follows on from Usain Bolt, with whom he shares many values,” began Ricardo Guadalupe, Global CEO of Hublot. “In becoming a Hublot ambassador, Kylian joins the legends of football, and King Pelé in particular. These two men have both recently displayed their common values on social networks. Welcoming Kylian Mbappé into our family conveys a powerful message. The fusion of time, the power of dreams and passion, the magic of a sport; all of which are values an athlete inspires. When you meet Kylian he is, first and foremost, a good person; a man who embodies the future and all that it holds in store. Being able to bring together Pelé, the patriarch of our Hublot Family, and Kylian, our youngest-ever ambassador, is just one of those unique moments in life, an instant where time stands still to mark history forever.”
Born on 20 December 1998, Mbappé is one of the youngest players the sport has ever seen on a professional level, and is projected to be one of the greatest of all time. His stellar performance at this year’s World Cup was a testament to that projection, as is his continued performance as forward in the Paris Saint Germain Football Club.
“It’s a huge honour to meet Mr. Pelé. And a great source of pride to find myself at his side in the Hublot family,” began Mbappé. “For me, Hublot is a real favorite. I’ve been a fan of their watches and their philosophy for a long time. The encounter with Jean-Claude Biver and Ricardo Guadalupe, who run this company, was a decisive one. I need to be able to identify both with the values of the brand with which I partner and the people behind it. Hublot embodies this fusion of innovation, new technologies and materials, which greatly appeals to me. They unconditionally support my sport and are associated with my finest moments in football, so I am proud to become the first current footballer to act as an ambassador for the brand! That’s why I am Hublot!”
Following a supersonic performance of the Young French Footballer at the recently concluded FIFA World Cup at its final, the Brand image as well as marketability of Mbappe took a new height. At present, he is endorsing sportswear giant Nike as in his only major sponsorship deal.
There is no official announcement of the amount been discussed in the deal however, reports say the deal could be worth €1 million ($1.13 million) per year.
Philippe Tardivel, marketing director of the Swiss brand, which is a subsidiary of France’s luxury goods company LVMH, said: “We partner with Kylian because, with his excellence on the field and his humility off it, it appeals to young people as well as middle-aged people.”
Mbappé, 19, joins Hublot’s star-studded football portfolio, which also includes Bolt, Brazilian icon Pelé and Manchester United manager José Mourinho.