The Swiss luxury watch brand Rolex continues to be the official time keeper of the New Davis Cup format after extending its partnership deal with the International Tennis Federation’s (ITF) flagship team tournament.
“Rolex plays a fundamental role in tennis, both as a sponsor and as official timekeeper, marking performance and progress from season to season across the sport and accompanying players in their pursuit of excellence. We are proud to be associated with Rolex and are grateful for their continued commitment to our sport,” said David Haggerty, ITF President.
“The Davis Cup is without doubt one of the great pillars of tennis, with a rich heritage dating back to 1900. It has produced some of the most epic matches in the sport’s history and enshrines all that we love about the sport – respect for the rules, a sense of fair play and a team spirit that enables players to set aside individual pursuits to compete for the glory of their country. Rolex is proud to renew its alliance with the world’s premier men’s team competition as part of our support for tennis that stretches back more than 40 years and is based on a shared commitment to performance excellence and upholding the finest traditions,” said Arnaud Boetsch, Communication & Image Director, Rolex SA.
The symbolic Rolex brand was visible all throughout the Davis Cup Qualifiers played in Twelve different countries around the world this weekend, as well as throughout the Davis Cup Madrid Finals to be held in Madrid in November.
“This is an exciting time for all of us and we look forward to working closely with Rolex to grow our partnership across all markets and reaching new audiences in order to have a bigger impact with the competition,” said Javier Alonso, CEO, Kosmos Tennis.
The long-standing association between Rolex and tennis dates back to 1978 when Rolex became the Official Timekeeper of The Championships, Wimbledon. Today, the brand is a major force behind tennis’ finest events, players and organisations. From Grand Slams to Davis Cup and for many of the top tennis stars, Rolex has cultivated a privileged relationship with this great sport.
18 teams already confirmed for Davis Cup by BNP Madrid Finals.
Following the Davis Cup by BNP Qualifiers this weekend, the final line-up for the Davis Cup Finals is now complete with the twelve winning nations joining the 6 nations already qualified.
The 18 teams set to compete at la Caja Mágica in Madrid from 18th to 24th November are: Argentina, Australia, Belgium, Canada, Chile, Colombia, Croatia, France, Germany, Great Britain, Italy, Japan, Kazakhstan, Netherlands, Russia, Serbia, Spain, United States.
The Davis Cup Finals competition begins with a group stage comprising 18 teams competing in six groups of three nations, playing three – 2 singles, 1 doubles – 3-set tiebreak matches. The six group winners plus the two second-placed teams with the best records – based on sets and games won – will qualify for the quarter-finals. The Davis Cup World Champions will be crowned after the completion of this knockout phase.