Tonic Worldwide has bagged the integrated digital mandate for Pure Nutrition. As part of their mandate, Tonic Worldwide will be managing the social media, paid media, website development and SEO for Pure Nutrition.

Pure Nutrition, India’s first Premium Global Nutraceutical brand unearths and innovates products from the ancient knowledge of natural medicine and healing. The brand’s sole purpose has been to make Perfect Health and Wellness accessible to all across the globe. Through years of research, closely working with industry experts, Doctors and Nutritionist, Pure Nutrition is committed to delivering High-Quality, High-Performance and Safe Solutions that fit today’s consumer’s lifestyle goals every step of the way. By being a bridge to a healthy and active life, the brand aims for its consumers to choose preventive instead of cure.

Pure Nutrition’s Head of Integrative and Lifestyle medicine, Luke Coutinho is recognised as India’s renowned Holistic Lifestyle Coach in the field of Integrative and Lifestyle Medicine. Through Luke and his army of expert nutritionists, Pure Nutrition aims to educate and guide its consumers to unlock their potential and reprogram their life to be their absolute best.

Speaking on the new win, Chetan Asher, Co-Founder and CEO, Tonic Worldwide, said, “Pure Nutrition wants to create a strong impact in the domain of health and nutrition and we are delighted to partner with a brand which focuses on this realm in times like these. With our strategic and creative strengths, we look forward to building the brand on digital platforms.”

Whereas Sushil Khaitan, CEO and Director, Pure Nutrition said, “In today’s world, it is of vital importance for businesses and brands of all kinds to have an effective online presence and stay relevant. Pure Nutrition’s prime forte lies in enhancing the complete well-being and quality of life of its customers through its natural supplements. With this association, we are looking forward to exploring new avenues and serving our consumer base better. To encourage conversations with our consumers in the digital space, keep them engaged and create a strong relationship with them digitally will be the primary goals of this partnership. We look forward to everything that the digital space has to offer and hence work towards our consumers more effectively.”

About Pure Nutrition

Pure Nutrition is the brainchild of Sushil Khaitan and Luke Coutinho. Both, firm believers in the goodness of nature and just how much it has to offer us. Born in 2017, the brand was also born out of the belief that good health and optimal wellness is everyone’s right. Pure Nutrition offers products for all your daily needs, such as supplementation, beauty and functional foods. It also offers herbal nutritional supplements, cold-pressed oils and protein powders. All the products are sourced, processed and manufactured locally. The company follows the strictest international protocols for production, research & development and safety.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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