PLAE, a sports flooring company launches brand ambassador program

PLAE, a sports

PLAE, a global provider of advanced sports flooring, has introduced into Australia an exclusive Brand Ambassador program whereby Brand Ambassadors will collaborate with PLAE on product development and present new educational content to athletes and strength and conditioning coaches in blogs, videos, podcasts, social media and events.

PLAE considers this a means to further connect with industry professionals around the world and continue to invest in athletes and strength and conditioning coaches.

Ron McKeefery, PLAE’s Vice President of Performance and Education advises “through PLAE Perform and our PLAE Pro app, our company actively works with and serves athletes and S&C thought leaders, and the Brand Ambassador program represents a way to formalise some of these relationships.

“Our goal is to give ambassadors a broad platform to deliver exclusive, practical content that helps S&C coaches thrive and provides additional networking opportunities.”

Launched in Australia, the Brand Ambassador program currently includes:

Joseph Coyne

Performance Director for the UFC Performance Institute Shanghai; formerly was Physical Preparation Coach for the Chinese Athletics Association’s jump and sprints section for the 2016 Olympic Games and 2017 IAAF World Championships and Performance Manager of the Chinese Olympic Committee’s National Sports Training Centre in Beijing prior to 2016 Olympic Games

Dr. Chris Gaviglio

Senior S&C (strength and conditioning) Manager for the Queensland Academy of Sport in Queensland, Australia; Physical Performance Manager for Queensland Maroons rugby league team; designer of several performance inventions, including the Sports Rehab Tourniquet to be used for Blood Flow Restriction (BFR) training

Matt Murphy

Owner and Head Coach of Bright & Myrtleford Bootcamp and Company strength training facilities in Victoria, Australia; independent gym design consultant; former business development manager for Iron Edge, a fitness equipment wholesaler in Victoria, Australia; former professional triathlete

Mike Stierli

S&C Coach for New South Wales Rugby League at Centre of Excellence in Homebush, New South Wales, Australia; associate editor of NSCA’s Tactical Strength & Conditioning (TSAC) Journal; education coordinator and international liaison for Australian Strength & Conditioning Association’s TSAC program; member of Exercise and Sports Science Australia’s High-Performance Managers advisory group

Lachlan Wilmot

Head of Athletic Performance at the Parramatta Eels National Rugby League Club, in Parramatta, Australia; co-owner of Athletes Authority athletic performance facility in Sydney, Australia; former Senior Athletic Performance Coach at Greater Western Sydney Giants Australian Football League Club in Sydney

Brand Ambassadors will share their valuable expertise and experiences via multiple communications vehicles that will be delivered as ongoing new content on the PLAE Perform website and PLAE Pro app. Topics will include programming techniques, coaching philosophies and more. Additional industry experts from around the world will join the Brand Ambassador team over time.

McKeefery added “through the Brand Ambassador program, these highly qualified professionals will expand their reach, educate their peers and serve as mentors to new S&C coaches.

“PLAE is fully dedicated to being a comprehensive resource that supports and helps grow the industry.”

Source: Press Release




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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