PickUp USA Fitness has announced the opening of their second location in the Denver market. Founded in California in 2012, PickUp USA is the largest basketball gym chain in the United States. The new Denver club, located at 1550 W Evans Ave, will feature multiple basketball courts and a fully equipped fitness room.
PickUp USA caters to both youth and adult basketball players. Initially known for revolutionizing adult PickUp basketball by providing referees, scorekeeping, and their proprietary queuing system called the Casey Queue, the company expanded into youth basketball and became a popular destination for youth basketball development.
While most of PickUp USA’s locations are franchised, the new Denver location will be a corporate-operated club. Malcolm Irving, PickUp USA’s Franchise Finance Manager, has relocated from the company’s headquarters in California to oversee the Denver gym. Irving expressed confidence that the Denver club will be one of the top-performing locations in their system, citing the strong response during the initial marketing push.
The club has started pre-sales this week and expects to have a soft opening later in the summer. The gym will offer a range of services, including adult PickUp basketball with referees, youth group and one-on-one basketball training, youth development leagues, shooting machines, and performance training for both youth and adults.
PickUp USA is focused on smart expansion, prioritizing the growth of the brand while ensuring strong economic returns for franchise owners. The company is selective in their franchisee vetting process, partnering only with individuals and groups who meet their standards of delivering a world-class guest experience. They have forecasted opening 1-2 units per month through the end of 2023.
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