Oakley, an Italian Lifestyle brand announced a partnership with Indian super model and actor Milind Soman. Following the deal, now Ironman winner, Milind Soman will join Team Oakley and wear the brand’s eye-wear.
Talking about the association, Rajan Handa, Brand Business Manager, Oakley India, said, “Milind Soman, an inspiration for many, embodies passion, progression and performance – values that are deeply espoused by Oakley, making this partnership a natural fit. We look forward to a long and successful collaboration.”
Soman will put on Oakley Sunglasses equipped with Oakley Prizm.
Prizm offered by the Oakley is engineered to enhance detail and help improve performance by providing ultra-precise colour tuning for specific environments, including road, the company said in a statement.
Prizm road, designed for the road running environment, brightens and enhances select colours so runners can see subtle changes in road texture for a confident performance experience.
Soman said, “I am honoured to be associated with Oakley, a brand known for its innovative lens technologies and unparalleled optical clarity, helping athletes push the boundaries of performance,” said Soman.
“Running has changed my life and I firmly believe that pursuing an obsession isn’t unique to professional athletes alone, but it binds everyone who shares a driving passion to turn their dreams into reality,” he added.