Premier league Club Arsenal have confirmed a deal worth of £ 300 million with the German sports brand adidas to be their official kit sponsor for five years straight....
On the eve of world walking day, several Bollywood stars come up to cheer up Mumbai walkers by associating with the Skechers Performance Mumbai Walkathon. It was for the...
Singtel, wholly-owned subsidiary of Optus and regional associates Airtel, AIS, Globe and Telkomsel, have signed a Memorandum of Understanding (MOU) to cooperate and...
It wouldn’t be wrong in saying that India is not only holding a major position in the world of cricket sports in almost every format but also it is offering...
In the next chapter of adidas Originals’ ongoing collaboration with Amsterdam-based designer Daniëlle Cathari, the brand introduces three new colors of the coveted...
Qatar Development Bank is proud to announce the first-ever SportsTech accelerator, inviting the world’s most promising technology startups to join the mission of...
Indian Super League franchise Bengaluru FC has signed in a deal with a fashion apparel brand Wrogn as their new official lifestyle Partner for the next three seasons...
Chinese major smart phone brand Xiaomi has inked a title sponsorship deal with the Indian Super League Side FC Goa catapulting its marketing and commercial strength in...
UP Yoddha, a Pro kabaddi League franchise has announced their partnership with the T10 sports as official merchandise partner for the season 6. With the coming effect of...
In a business deal of worth Rupees 75 Crore, indigenous private equity fund Gaja Capital has picked up minority stake in sports education and training company KOOH...
In an attempt to take the Vodafone Premier Badminton League (PBL) to a new height and transforming it to a major evet, the Badminton association of India(BAI) is...