At the end of 2018-19 season, NBA’s attendance record broke for the fifth consecutive year. With 760 games sold-out, the basketball tournament has reached 95% arena capacity. On social media, the league has set record with 918 million actions and 11.5 billion total views. At the end of the year, the official page has now more than 1.6 billion likes and followers all across the globe. Along with game tickets, the digital subscription for the league pass has gone over 21% than last year’s number. NBA merchandise also witnessed a record growth of 10% for the third straight year.
Last season, NBA saw a footfall of 22,124,559 fans. This season it grew to 21,964,447 fans. This gap can attributed to fewer number of seats available than last year which was 141,000. This season’s attendance was the fourth biggest in NBA’s history.
On the final night of the season, the arena crowd included LeBron James accompanied by Chris Paul and Carmelo Anthony who came to watch Dwanye Wade’s final game. It was the Net’s ninth sellout of the season.