NASCAR and Genius Sports announced a landmark engagement on Friday. The aim of the deal is to produce for advanced live gaming offering.

Under the agreement, the global sports date and technology company will utilize the official database of NASCAR. Using that, they are to build a high-end live betting product that can be sold to legal sportsbooks around the world.

NASCAR fans can expect a better race-day experience out of this deal. Boosting for an enthusiastic fan-engagement is another agenda of this partnership.

Brian Herbst, senior vice president of broadcasting and innovation at NASCAR said, “Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly-growing world of legalized sports gaming. This new relationship will provide another entry point to sports and complements our strategy to create a more immersive experience for fans.”

NASCAR came up with a clear-cut policy regarding sports integrity program and gambling regulation before the commencement of 2019 season. According to those newly-conceived rules, all the teams and tracks can sell marketing sponsorship to sports betting companies and authorized sportsbooks.

The CEO of Genius Sports, Mark Locke commented, “ NASCAR fans are some of the most devoted in the world, and we look forward to helping them create a deeper and more connected experience that is both safe and secure as the business of sports betting continues to evolve in the US. Furthermore, our global relationship will help bring the excitement of NASCAR racing to new audiences both within the US and in new territories around the world.”

Genius Sports will be an exclusive provider of NASCAR data to the licensed sportsbooks. The auto-racing company’s entry into the rapidly growing sports betting market marks a breakthrough moment.

Sportsradar’s Fraud Detection System will look over all the transactions that will take place in all races across the Monster Energy NSCAR Cup Series, Xfinity Series and Camping Truck Series.

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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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