William Lawson’s Scotch whisky marketed by Bacardi India has partnered with Mumbai Indians as their official sponsor for the forthcoming cricket season.
With the partnership, the whisky brand will emerge as the official partner for all the VIP Pavilions at the home ground of Wankhede Stadium including driving engagement through Activities. Besides, there will be brand’s logo flashing on thee cheerleader’s uniforms and their podium across the season.
In order to carry the scotch brand’s “No Rules” attitude, Mumbai Indians’ teammates will feature in a content series having cricket under ‘No Rules-Cricket Reimagined with William Lawson’s.
Adding more fan engagement processes under its roster, William Lawson’s will also get on Fans through challenges and games where they could grab some of the Brand’s signature bold merchandises at the stadium.
Anshuman Goenka, India Marketing Head, Bacardi India, said, “William Lawson’s has always championed sports associations across the globe. With this Cricket tournament being one of India’s prime sporting events, we strongly feel that this association will pave the way for both, the team and the brand, to engage differently with its audience base. The team’s vigor and persona resonates well with William Lawson’s unconventional and edgy ‘No Rules’ brand personality. Our association will be a unique mix of bold branding and engagement that we are confident our audiences will enjoy. This is one of our first collaborations in India and we are extremely excited for the road ahead.”
Mumbai Indians spokesperson said, “Mumbai Indians are delighted to bring on board William Lawson’s as our official partner and look forward at creating exciting and innovative ways to connect with fans through breakthrough on-ground activations.”
Mumbai Indians began the season with a match against Delhi Capitals on 24th March, 2019, at the Wankhede stadium in Mumbai.