MSC Cruises has been announced as the official global cruise partner to the premier league club Chelsea Football Club.
While commenting on the announcement, which was made in the presence of media and MSC Cruises’ travel agent partners at London’s Stamford Bridge, the official home of Chelsea Football Club, Gianni Onorato, CEO of MSC Cruises, said: ‘For MSC Cruises, this is an exciting opportunity to be working with the respected and highly successful Chelsea FC – the brand as well as the overall organisation.
Onorato added: ‘MSC Cruises and Chelsea FC both have a strong global footprint and as we seek to access new audiences in an engaging and relevant way, they are the perfect partner to help us.’
Chris Townsend OBE, commercial director, Chelsea Football Club stated: ‘We are delighted to announce a partnership with MSC Cruises at such an exciting time for their business. With the imminent launch of their new ship, it is the perfect time to begin our partnership and we truly believe that working together, we can help MSC Cruises to achieve their strategic goals, both locally, in the UK and Ireland, and globally.’
The Multi-Million-Pound-deal, which will come into effect from next January until June 2021, will also feature LED Perimeter advertising, VIP Hospitality, star player engagement and a dedicated digital marketing presence as they prepare to launch their new flagship MSC Bellissima in March.
The call of the partnership was made during a milestone week for MSC Cruises, as the 100-day countdown to the launch of the new MSC Bellissima begins.