McLaren Signs Coca-Cola sponsorship deal for the entire F1 Series in 2018

Coca-Cola

McLaren has signed a sponsorship deal with the soft drink major Coca-Cola, which will be followed by the appearance of the soft drink brand logo on a Formula 1 car for the first time.

The deal between McLaren and Coca-Cola will run until the end of this season. Depending on the success of the deal, there are probability also that the deal can extend also.

Erstwhile, the Coca-Cola has made its presence in Grand Prix racing, when its energy drink Burn was a sponsor of Lotus in 2012. However, it will be for the first time after this McLaren deal that soft drink major gets its name and logo used in F1.

The Coca-Cola logos, as well as those of sub brands Dasani and SmartWater, will appear on the McLaren race cars and the overalls of Fernando Alonso, Stoffel Vandoorne and 2019 driver Lando Norris.

McLaren CEO Zak Brown said: “Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honored the company has chosen to partner with McLaren to explore opportunities in Formula 1.

“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”

Coca Cola’s vice president of sports partnerships Ricardo Fort added: “We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth.

“This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion.”




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