Life Fitness, Franklin Park, Illinois, is selling assets of Brunswick Billiards to Escalade Inc., Evansville, Indiana, for an undisclosed sum, the companies announced.

The sale to Escalade, which is a publicly traded manufacturer of consumer sporting goods and recreational products, is expected to be finalized by the end of January.

Brunswick Billiards is the largest and oldest provider of billiards tables, game tables, and game room furniture in the United States.

“The divestiture of Brunswick Billiards allows Life Fitness, LLC to now focus on building its core commercial/professional fitness business with the sales proceeds earmarked for investment in R&D, connected fitness, and supply chain,” Paul Stoneham, who became CEO of Life Fitness in November, said in the announcement.

With the sale, all of Life Fitness brands are now fitness equipment brands: Life Fitness, Hammer Strength, Cybex, ICG and SCIFIT.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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