LAIRD Apparel’s launch of their women’s collection, GABBY, sounds exciting. It’s wonderful to see brands collaborating with fitness icons like Gabby Reece to create high-performance activewear. The fact that the collection was celebrated with a HIGHX fitness event led by Gabby Reece in Manhattan Beach, California, shows the brand’s commitment to promoting an active and healthy lifestyle.

Gabby Reece said, “The event was intended to introduce the women’s line through a genuine channel, which is getting people together to exercise. Philosophically for me and for Laird, there is this idea that helping each other move is time well spent. That is something we have always done together. So, we did the launch in the most appropriate way – we trained together. We worked hard, celebrated our desire to move and had some fun.” 

The GABBY collection seems to be focused on providing essential performance items for a fitness wardrobe. The emphasis on premium fabrics and rigorous testing by elite athletes ensures that the pieces are both functional and well-fitting. This attention to detail is crucial for activewear, as it needs to support the wearer during various physical activities.

“The line embodies fundamental things that are important to me. First and foremost, this is equipment for training, so it must be functional. I know many of the pieces will be worn for other different applications – maybe even more than for training itself. But the fact is, I still need them to work when I train. The other key components are the fit and the material. The pieces need to be made thoughtfully and of the highest quality. I want our customer to know that we had her in mind when we were developing the line. And, lastly, I want the pieces to look good and be something that gives you a little extra pep in your step when you train or drive your kids somewhere or run to the market or go to a meeting. In all ways, this line supports you. The pieces work well, the materials are premium, and they allow you to feel that you are ready to take on whatever you are doing throughout your day.”

Initially available exclusively at, the GABBY collection will eventually expand to include lifestyle pieces in addition to the performance collection. This expansion suggests that LAIRD Apparel aims to provide versatile options that can be seamlessly integrated into both fitness and everyday lifestyles.

The GABBY launch by LAIRD Apparel seems like a promising addition to the activewear market, combining performance, style, and the expertise of a fitness icon like Gabby Reece.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Write A Comment

2 × five =


By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.