During the Outdoor Retailer event in Salt Lake City, Utah, Jelenew presented its latest cycling apparel collection designed exclusively for women. The highlight of their showcase was the incorporation of CurveTec protective technology in their bib shorts, base layers, and jerseys. CurveTec is an innovative technology that combines both function and style, providing enhanced protection and comfort to female cyclists.

Jelenew’s booth at the Outdoor Retailer event attracted a significant number of attendees, including cycling enthusiasts, industry professionals, retailers, and media representatives. The collection received positive feedback and garnered attention from both local and international organizations within the outdoor industry. The inclusion of CurveTec technology showcased Jelenew’s commitment to pushing the boundaries of cycling apparel, ensuring that women have access to high-quality, performance-oriented gear.

Throughout the event, Jelenew engaged in meaningful conversations with various brands and industry leaders, fostering collaborations and exchanging ideas on the future of cycling and women’s sports. These interactions further solidified Jelenew’s position as a brand dedicated to empowering women in the world of cycling and promoting inclusivity within the outdoor sports community.

Slindy Lee, the CEO of Jelenew, expressed her excitement about the brand’s debut at multiple key events for outdoor brands, stating, “This has been a fruitful month. We are thrilled to showcase Jelenew’s innovative products and powerful message internationally. Our goal is to create a cycling culture that celebrates and empowers female riders. We believe that every woman deserves apparel designed specifically for her, enabling her to excel in both performance and style.”

Overall, Jelenew’s debut at key premier industry events, including OutDoor by ISPO in Munich, the Big Gear Show in Denver, and the Outdoor Retailer in Salt Lake City, showcased their innovative range of cycling apparel and reaffirmed their commitment to empowering women. Through their high standards of skill and aesthetics, Jelenew demonstrated their dedication to providing women with top-quality gear tailored specifically for their needs, merging fashion and function seamlessly in the world of cycling.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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