Japanese personal care company Shiseido picks up Naomi Osaka As its brand Ambassador


Shiseido, a multi-national personal care company of japan has picked up Grand Slam Women’s single tennis champion Naomi Osaka as its new brand ambassador. As a part of her new role, Osaka will be the face of Shiseido’s beauty brand, ANESA and bare minerals.

The move has been taken after Osaka winning her first grand slam championship by beating powerful opponent Serena Williams.

“Shiseido never stops innovating and changing to best support the lives of consumers worldwide through beauty. With our ever-stronger foundations and upgraded global structure, such as Osaka, we are always striving to improve ourselves. We are never satisfied, always challenging the status quo. As Osaka gives her best, we too are taking on various new initiatives, challenging the world and reaching for new heights,” the brand said in a release.

It added that it shares the same “challenging spirit and world-winning mindset” as Osaka, as it expresses its roots through embracing internationalism.

Erstwhile, it was the Japanese motor vehicle company Nissan which has appointed Osaka as its latest Brand ambassador just days after her wining the grand slam.

As part of the deal, Osaka will be the face of all promotions and advertising for Nissan, and in return Nissan will offer its elite car series to Osaka at her all tour destination.

It should be noted that earlier in march 2018, Shiseido launched a new three year plan which will see the car making company to implement all fresh strategies in order to augment the growth and to be amongst the top three companies in global prestige cosmetics market, while maintaining its presence in Asia Pacific and japan.

Developed in 2014, ‘Vision 2020’ is the second phase of the company’s six year medium to long term strategy.


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