Italian Football major sporting club, Inter Milan launched an official channel of the cub on the global video sharing platform, TikTok.
With the use of Video sharing platform, Inter Milan will share an array of exclusive videos including goal celebration, archive footage, behind the scene and special dedicated messages from the club’s Serie A stars.
“After opening a Douyin account focusing on the Chinese market a few months ago, we are happy to now have an international presence on TikTok, a platform that caters to a very young audience,” said Alessandro Antonello, Inter Milan’s corporate chief executive.
“This marks a new step which will help us to further expand our fan-base globally. It is a continuation of the path we’ve taken through Inter Media House as we look to create and share digital content relevant in various marketing contexts and to different age groups.”
Normanno Pisani, TikTok’s partnership manager in Italy , welcomed the agreement which he described as “a Great opportunity for inter to connect with its millions of fans.”