The India wearables market that includes products like smartwatches and earbuds has posted the highest periodically shipment to date, developing 165.1 percent to 11.8 million units in the September quarter, as per analysis organization IDC.
The wearables section had calculated shipment of 4.4 million in the September 2019 quarter, witnessed heavy demand for earwear devices and watches IDC said.
“In the past few quarters, wearable devices have grown more affordable with the average selling price of watches dropping to USD 111 in Q3 2020 compared to USD 175 in Q3 2019. This is encouraging consumers to update from wristbands to watches,” it added.
Furthermore, the average price of real wireless stereo (TWS) (usually known as earbuds) has declined by 48.6 percent y-o-y in the third quarter of 2020 to USD 57.
TWS presently shares 39.7 percent of the overall earwear category. According to IDC, close to 4 million TWS devices were exported during the quarter, registering a 1,156.3 percent increase in the quarter under review.
“The pandemic has built a new standard of learning and working from home. Virtual meetings, online classes, and extended time spent on entertainment have managed to an enhanced demand for earwear devices,” IDC India Market Analyst, Client Devices, Anisha Dumbre said.
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