As the health and fitness industry continues to grow, so, too, does the competition. And for small businesses in this space, it can be difficult to stand out and build brand awareness.
This innovative program is designed to help companies expand their reach by guaranteeing 10,000 impressions, links to their content on valuable media sites, promotion of their content through ads on media and section homepages, and more.
In addition to helping its clients land coverage in top-tier publications such as Business Insider, Cheddar, Forbes, The Wall Street Journal, People, and others, Newswire continues to help small and midsize companies secure industry-specific media placements too.
For companies in the health and fitness industry, Newswire is guaranteeing media placements in Men’s Journal and The Healthy, among others.
“Securing a piece of market share can be an uphill battle for small and midsize companies,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Through the Guaranteed Media Placements program, we’re giving brands the opportunity to bring more attention to their press releases and land media placements that build brand awareness and attract the attention of their target audience.”
Relevant media placements in industry-specific publications are beneficial for a number of reasons including:
- Awareness – Media placements provide companies with the ability to build relevant backlinks that can boost SEO performance and position the brand as an expert. These placements can also be used to create social media posts. Before publishing, make sure the publication is tagged in the post to increase reach and exposure.
- Targeting – Crafting compelling press releases that speak directly to the industry is an impactful way to build a presence. Industry-specific media placements empower companies to niche down and speak directly to their target audiences.
- Reputation – Connecting and building relationships through consistent press release distribution and media placements will help create and solidify a positive reputation.
If your company is in the health and fitness industry and wants press coverage in popular publications, act now and get a free Media and Marketing assessment and 10% off your next press release.
Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and lead generation through campaign automation to help businesses land impactful media coverage, drive website traffic, generate qualified leads, and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.