More and more brands are embracing e-sports. Nike is continuing its push into the arena. They recently signed an official partnership with Brazilian e-sports organization, Furia.

Debuted at ESL One Cologne a few days ago, Furia unveiled its co-branded uniform in a counter-strike: Global offensive competition. According to Furia’s website, the partnership is in a multi-year contract, with no details yet on the exact duration. The organization also took to twitter to showcase video clips CS:GO and Dota 2, hinting that the Nike sponsorship will cover its team for those games.

Though no further details of the partnership have been disclosed, this deal may be one of many future gaming sponsorship from the Swoosh.


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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