Like numerous businesses that rely on in-person attendance, gyms and fitness centers are striving to keep up during Covid-19.

ClassPass, a New York-based fitness-booking application priced at $1 billion in January, fell approximately 95% of its business over ten days throughout the initial days of the pandemic.

While in-person fitness has been seriously impacted, many fitness centers have adapted a virtual setting to maintain their customers.

Broomfield-based video-on-demand provider Intelivideo has moved up to serve as gyms pivot and recently took on an industry veteran to drive the company forward.

Adam Zeitsiff worked as president and CEO of global fitness company Gold’s Gym, is moving into the new role of Intelivideo’s Board of Directors. Adam Zeitsiff is moving into the new role as Matt Given, exiting CEO of Intelivideo, changes to assist as chairman of Intelivideo’s Board of Directors.

Zeitsiff has almost 25 years of experience in the fields of technology, fitness, and business leadership. Before his time at Gold’s Gym, he worked in leadership positions at Smoothie King, Jonas Fitness, and more.

“The cool stuff is I’m kind of moving back to where I began: to a small, rapidly growing company,” Zeitsiff told Denver Business Journal.

Established in 2014, Intelivideo is a video-on-demand and digital-technology platform for gyms and health centers. The company’s platform gives end-to-end solutions to support centers to build a subscription video-on-demand business to complement brick-and-mortar amenities and services.

Zeitsiff joins Intelivideo as the company undergoes a notable extension. In recent months, existing subscribers are up 322% with some particular clients witnessing more than 500% subscriber base extension. Moreover, the minutes of video uploaded to the digital platform raised by 567% in three months.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Paayel is a correspondent at Sportz Business Magazine and pursuing Journalism from Lady Shri Ram college. She is an aspiring and passionate journalist, who is on her way to gain more knowledge and wisdom.

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