The fitness industry witnessed a hard time after the outbreak of the pandemic COVID-19 and nationwide lockdown at the beginning of this year. On-ground gyms and fitness centers had to shift to online and digital platforms. With this, the Indian health tech space witnessed a hike, and live streaming fitness workout sessions became the current routine.

However, isolation, fear of disease, and change can be nerve-wracking for anyone. Therefore, Fitness apps began offering a holistic strategy to health and support their users to reduce stress by organizing counseling sessions with mental health experts, nutritionists, and spiritual trainers. The pandemic redefined fitness in our country and urged institutions to grow more wellness-oriented. The fitness startup Fitternity experiences a boost in its users and adoption rate. They are planning to expand their branches to 25 cities in India and the Middle East.

As gyms and fitness center reopen and people resume working out, Fitternity assumes a massive surge in consumption of users requiring to obtain physical infrastructure while having an opportunity of virtual fitness training. Fitternity has already adopted a composite model, where on-ground fitness centers are acting as its subsidiary.

Fitternity has claimed to be the most comprehensive fitness development and booking platform with over 11.3 million+ different users over a network of 12,000 gyms, fitness centers, studios, hotels, and swimming pool facilities, among others.

Paayel
Author

Paayel is a correspondent at Sportz Business Magazine and pursuing Journalism from Lady Shri Ram college. She is an aspiring and passionate journalist, who is on her way to gain more knowledge and wisdom.

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