Fitr Training, the global SaaS business which provides unique all-in-one remote coaching software, announces the closing of its highly anticipated, oversubscribed fundraising round at $1,200,000. Fitr Training generated interest from institutions, private investors, and high-profile industry players, including CrossFit sporting legend Mat Fraser. The additional cash reserves provide liquidity for the business to further increase its active user base, develop additional functionality within the platform, and increase staffing to focus on direct customer acquisition.

Fitr Training launched in 2017 and has developed a remote coaching software platform that allows coaches to build globally scalable online programming businesses. Fitr Training is the brainchild of tech entrepreneur, Leon Cassidy. As part of the round Mat Fraser and his long-time business associate and CEO of HWPO, Matt O’Keefe, have now joined the Fitr Training Board of Directors, adding additional industry clout to the senior management team.

The demand for remote coaching and training plans has boomed over the last several years, further bolstered by the global pandemic. Fitr Training has seen an impressive year of growth with YOY growth of coach generated income increasing by 90% to $2.4MN. The platform serves global brands and businesses to address the common problems faced by coaches as they scale and grow online training businesses and provide solutions to help them save time and make more money.

HWPO, Fraser’s programming business is the latest in a line of prestigious coaching platforms to be powered by Fitr Training software and joins other notable brands, including Eleiko, Gymshark Lifting Club, Invictus, Battle Cancer, WIT Fitness, The Athlete Program, Archon, Prepared Programming and JST Compete.

Fitr Training CEO and Founder, Leon Cassidy, comments “The closing of this round is extremely exciting for us, 2021 was a year of incredible growth with a number of big name moves from leading athletic coaching providers and individual coaches. The additional cash reserves provided in this round will allow us to massively increase our investment in the platform’s infrastructure and development, pursue more aggressive customer acquisition and build on the progress made over the last year.

It’s a great endorsement of the platform with industry legend Mat Fraser placing his seal of approval on the product alongside other key industry players. We have always said that our product is the only one on the market that is really delivering a solution to allow coaches to deliver amazing programs, scale them at speed and manage the back office and payment channels that traditional have limited growth potential and we see this as the market agreeing with us”

Matt O’Keefe, CEO of HWPO states “We are beyond excited to participate in this round and look forward to seeing Fitr Training continue to grow its market share. Our decision to trust Fitr Training to develop the standalone platform for HWPO comes at the end of an exhaustive deep dive into the available providers and through that process we formed an excellent opinion of the management team and the market opportunity for this venture.”

About Fitr Training:

Fitr Training is a global SaaS business established in 2019 and is disrupting the remote coaching and online programming space, providing a turnkey solution to create, sell, manage, and grow remote coaching businesses online for trainers, coaching brands, gyms, corporates, and physios.

Fitr Training is built from the ground up by industry veterans to uniquely provide a single, built for purpose platform, that puts technology to work like no other coaching software. Most coaches need to operate multiple different platforms for their remote business, whereas Fitr Training’s innovative services work seamlessly to handle everything in one place. Fitr Training removes cumbersome multi-channel operations, coaches spend less time managing back-office functions leaving more time for delivering and growing their businesses and making more money.

Fitr Training counts some of the most internationally recognised brands and coaching programmes on their client roster, including HWPO, Gymshark Lifting Club, WIT House LDN, Turf Games, JST Compete, Battle Cancer and Invictus Training, to name a few.

In 2020, Fitr Training grew its user base 1000% and in 2021 launched an oversubscribed fundraising round, Fitr Training is rapidly establishing itself as the go to platform for high performing scaling programming businesses.


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