By developing patented modalities that will disrupt many categories of fitness products as well as create new product categories of never-before-seen methods of training, chiselfit is a different kind of exercise equipment company. With an extensive patent portfolio and an exclusive focus on proprietary products, the CHISEL brand will be synonymous with meaningful and ongoing innovation.

Initial product offerings

The first two C H I S E L offerings will make their debut at the upcoming IHRSA 2022 trade show in Miami. One product is a rowing machine featuring a dynamic user support motion. The company says this improved rowing motion optimizes the biomechanics of the exercise and is more engaging than conventional rowers. A lockable seat and multiple anchor points for connecting power cords also make this rower into a full body strength machine. The other debut product is a machine called the CHALLENGER. Appropriately named, this machine creates its own product category and can be adjusted to provide a variety of challenging total body exercise motions including; ladder climbing, stepping, hiking, running and crawling.

Looking to the future

Company founder and chief product designer Joe Ellis says: “My team and I have developed some very exciting new ways to train over the past few years and we couldn’t be more energized about bringing these products to market. With just our current patent portfolio, we have so much proprietary technology to develop over the next several years that I don’t ever see chiselfit producing commodity products. The best part about what we do everyday is being a part of helping people improve their lives with more efficient and engaging news ways to work out.”

Inclusive audience

The goals for every CHISEL product are to be safe and simple to operate by users of nearly every shape, size and ability level. The workouts also have to be fun and engaging to prevent burnout. But most importantly they have to get results, whether you are just starting your fitness journey or you are a professional athlete.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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