As the Men’s Hockey Cup 2018 unfurls, the International major beverage Coca-Cola has been announced as the official beverage partner for the quadrennial event happening in Bhubaneswar in Odisha.
On the very first day of the global tournament, India is all set to play against South Africa and Belgium against Canada as in collectively Group C matches schedule.
Being an official beverage supplier of the tournament and to engage with fans #ShareACoke screens will be installed across the ongoing World cup, where participants can get their names, relations or their favourite team’s name displayed on Coke bottle and themselves clicked.
Besides, there will be coke centre across the city of Bhubaneswar where fans can try their hands in playing virtual Hockey and stand a chance to win goodies.
Ms Elena Norman, CEO, Hockey India, welcomed Coca-Cola India Private Limited as an Official Supplier for the Odisha Hockey Men’s World Cup Bhubaneswar 2018, “We are delighted to announce Coca-Cola India Private Limited as an Official Supplier for the upcoming Odisha Hockey Men’s World Cup Bhubaneswar 2018. The tournament is a huge opportunity for the country to celebrate the sport of hockey and I would like to thank everyone at Coca-Cola India for their association in support of the 14th edition of the quadrennial event.”
Speaking on the association, Mr Shehnaz Gill, Senior Vice President- Operations at Coca-Cola India, said “We are really excited to be the Official Supplier of beverages for Odisha Hockey Men’s World Cup Bhubaneswar 2018. Hockey is the national sport of India and we have many glorious moments associated with it globally. Partnering with this prestigious event gives us a great opportunity to celebrate the sport of hockey and engage with the fans across the country”.
Entering into the 14th edition, it will be for the FIH Men’s Hockey World Cup to be happening in India. Erstwhile, India has hosted the global event in 1982 in Bombay and in 2010 in New Delhi. A toll of 16 nations has participated in the tournament, which will witness every team playing three matches before hitting ahead to the knockout level.
The knockout matches will take place on 12th, 13th, 15th and 16th as the teams will look to become the Champions of the prestigious quadrennial event which was won by Australia in 2014.