In an attempt to create revenue streams and promote grassroots participation, FIFA has announced a new Global Strategy for women’s football.
Encouraging women’s empowerment through football, growing the game and getting more and more girls taking part in the game and stay for longer period of time are some of the key elements of FIFA’s Women’s Football Strategy.
Speaking about the launch of FIFA’s global strategy for women’s football, Secretary General Fatma Samoura said:
“As FIFA’s first female Secretary General I am proud to launch our first-ever global strategy for women’s football. The women’s game is a top priority for FIFA and via our new strategy we will work hand-in-hand with our 211 member associations around the world to increase grassroots participation, enhance the commercial value of the women’s game and strengthen the structures surrounding women’s football to ensure that everything we do is sustainable and has strong results. Most importantly it will make football more accessible to girls and women and encourage female empowerment, a subject of great importance, now more than ever before.”
FIFA said by 2026 it will double the number of female players to 60 million and ensure that all members association has developed “Comprehensive Women’s Football Strategies” by 2022.
The International Football governing body also hopes to widen the women’s representation in their regulatory framework, having at least one third of FIFA committee members to be women by 2022.